With all the blockbusters showing currently, in cinemas, many families are venturing out to watch all the latest releases. Costs for tickets can quickly add up and the scheme reduces VAT on children’s and family cinema tickets.

You haven’t got long now to take advantage of the scheme hence the reminder. The saving is designed to making entertainment more accessible for families and started in June and runs to the 1st of September when the kids go back to school.

Odeon, Cineworld, Showcase, Vue and Picturehouse are all participating. Most chains reflect the discount when you purchase online in advance.